Case Study

Collaborative One

Collaborative One is a flexible workspace based in South Croydon. We provided brand and pay monthly web design services.

Project Overview

Collaborative One revolutionises the workspace experience. They foster a dynamic ecosystem where diverse businesses, from traditional office spaces to retail concepts, can collaborate and thrive.

Recognising the need for a captivating online presence, Collaborative One sought to create a website that would resonate with their target audience. This website needed to be visually appealing, seamlessly responsive across all devices, and easy to maintain in the long term.
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Problem We're Solving

Collaborative One, a new startup, lacked an online presence. This presented both a challenge and an opportunity. As a new venture, they had the freedom to clearly define their goals, vision, and unique value proposition for their website.

Understanding their budgetary constraints as a startup, Collaborative One sought a cost-effective solution. However, their desire wasn’t simply for a basic website. They envisioned a user-friendly experience that would rank well in search engines like Google and Bing. Additionally, a seamless and responsive mobile experience was paramount.

The absence of a website meant limited brand awareness and discoverability. To establish themselves as a leading workspace option in Croydon, a website effectively communicating their unique selling points (USPs) was crucial.
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Solution Created

StartSmall.work offers a range of website pricing structures tailored to businesses at various growth stages. Collaborative One opted for a bespoke solution built on a custom WordPress template. This approach allowed for a customised design experience while leveraging the benefits of a robust platform.

To ensure optimal brand alignment, a collaborative design process unfolded. We brainstormed various design concepts and explored three distinct stylescapes. This exploration provided a clear understanding of Collaborative One’s desired brand identity. Leveraging this insight, we meticulously crafted the user interface (UI) and user experience (UX) utilising Adobe XD. The website was then seamlessly built within WordPress using Elementor page builder technology. Every design decision prioritised a user-centric experience.

Visit the Collaborative One website to see the final product.
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Collaborative One Gallery

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