Look Apart Branding For Small Businesses

Communicate your business effectively with a strong brand strategy and beautiful visuals.

Clients We Proudly Service

Define: Brand Strategy

A brand strategy is how the business is perceived by its target audience, differentiated from competitors and creates a unique position in the market.

It does this through; your business’s purpose, values, attributes, tone of voice, messaging and visual identity. A strategy ultimately defines how the brand communicates and interacts with its audience.

About Our Branding Services

Branding for your small business shouldn’t be seen independently from your marketing. It plays an integral role in your overall marketing strategy.


Our branding services align your brand story, purpose, values, mission, and visual identity, which creates your overall strategy to help you communicate effectively to your target audience.


Most of the time, small businesses assume a lot about their audience. Our services help you create a concise and focused story and tone of voice that leads your marketing campaigns with impact.

How Does It Work?

Step 1

Discovery Call and Brand Direction

Firstly, a warm welcome. At this stage, we’ll have an e-coffee and learn more about your small business, your needs and the direction you’re headed in. After our call, if you are happy to go ahead with us, you’ll be provided with a short questionnaire to help provide the necessary details before we embark on the branding journey for your small business.

Step 2

Select A Brand Package

Choose a package that best suits the results you require and your budget. If you want a bit of this and that, we provide a quote builder below to help build the perfect package. And once you’re ready, we can begin working on your project.

Step 3

Project Delivery

Every project is unique, it has its own personality, and we handle it with precision. Once we understand the needs of your business, our consultant will be able to provide you with a timeline for your project. To give you a rough idea, a project can take between 1 to 4 weeks from start to finish.


At the end of the branding project, we’ll provide you with a Google Drive link. Within this, your entire branding project will be there.

What's Included

Brand Research

Get a deeper insight into your industry, competitors, target audience and much more.

Visual Identity

Visual assets that will help maintain complete brand consistency no matter your marketing efforts.

Brand Story

We help small businesses like yours discover their story by deep-diving into your business and understanding your market and target audience.

Brand Documentation

Brand documentation keeps your brand synchronised in all that you do. Whether it’s branding materials, websites, business cards, email, team training and more. This documentation will be your guide.

Brand Playbook

Your business brand book will show you how to use your visual assets, detail your story, mission, values and brand attributes. It’s the holy grail to aligning your business and turning it into a brand.

Small Business Branding Packages

Start New

For businesses just starting

£ 350 00
  • 2 Logo Concepts
  • Brand Colour Scheme
  • Full Logo Suite
  • Brand Documentation


Includes Start New And:

£ 550 00
  • 3 Logo Concepts
  • Brand Story
  • Business Card Designs
  • Letterhead Designs


Includes Pro And:

£ 1500 00
  • 5 Logo Concepts
  • Logo Animation
  • Social Media Scheme
  • Canva or Adobe Express Social Media Scheme

  • Signage Design
Best Value 🔥

Branding Add-on Services

To offer you the most flexibility, you can customise each package with add-on services. Every business is unique and this is why we offer you complete customisation so you have what you to need to excel your small business branding.

Business Card Design
Logo Intro Animation
Social Media Scheme
Banner Design
Store Signage Design
T-Shirt Design
Window Decal Design
Postcard Design
Letterhead Design
Envelope Design
Flyer Design

Build A Custom Branding Quote

Businesses are dynamic, and we understand that at StartSmall.work. We introduce our branding calculator to help you configure the services exactly how you want them. Whether you’re looking for design or print work, it’s custom to your needs.

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Starting Your Small Business Branding Project

Thank you for making it this far. We are ecstatic to start working with you on your branding. Reach out using the form below with a time and date that best suits you, and we’ll send you a Zoom link shortly to kickstart our ‘Discovery and Brand Direction’ call.

Branding FAQs

Do small businesses need branding?

Businesses of all sizes need branding. Branding is not just for big corporations. A strong brand can help your business achieve:


Stand out from the competition.

As the marketplace becomes increasingly competitive, it is more crucial than ever to have a strong brand that sets your company apart from the competition.

Build trust and credibility.

Branding allows you to build trust and credibility with your customers by letting them know what to expect from your business.

Create a positive customer experience.

Positive customer experiences encourage consumers to recommend your business. When customers experience a positive business experience, they are more likely to tell their friends about it.

Increase sales and profits.

The more loyal your customers are to your brand, the more likely they are to buy from you again and again. A strong brand can help you grow your business and increase profits.

How do you brand a small business?

Creating a strong brand for a small business is essential, especially in order to scale. Below are some steps to help you build your own brand.

Define your brand identity.

How will you make your business unique to your customers? What is the first thing that comes to mind when they think about your brand?


Create a strong visual identity.

The visual identity of your brand should include your logo, website design, and marketing materials. Your visual identity should reflect your brand identity and be consistent.


Communicate your brand consistently.

Throughout your website, customer service, and other business activities, your brand should be evident.


Be authentic.

Your customers will be able to tell if you’re being fake if you try to be something you’re not.


Be patient.

You won’t see results overnight if you don’t put time and effort into branding.

I’m looking for a rebrand. Can you help?

Absolutely we’d be delighted to help you rebrand your business. There could be several reasons why you’re looking to rebrand but after listening to your story, we’ll work together to create an image that best suits your small business.

How much should a small business spend on branding?

The answer to this question is extremely subjective to your goals and budget. Branding with StartSmall.work can range between £350 or more.

To provide you with a solution that best works for you, we’ve created branding packages that suit most businesses. However, if you would like something bespoke, you’re welcome to use our branding cost calculator to create a quick quote based on your requirements.

Can your brand name be your logo?

Of course, a company’s brand name can be used as its logo. Apple and Nike are both brands that have done this to great effect.


  • It’s simple and memorable.
  • It aligns with your brand identity.
  • Scaling is seamless for different uses.


  • It may be less aesthetically pleasing compared to a more intricate design.

  • Trademarking a word or phrase can be challenging.

When deciding whether or not to use your brand name as a logo, you should consider both the advantages and disadvantages. If choosing this option, ensure the design effectively represents your brand identity.

Factors to Consider:

  • Simplicity: A straightforward brand name is easier to recall and recognise.
  • Distinctiveness: A unique brand name helps your logo differentiate from competitors.
  • Scalability: Your logo should maintain its impact when resized.
  • Trademarkability: Protecting your brand through trademarking is crucial.
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