21 Ways to Promote Your Local Business Starting Today!

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Hello, superheroes of the local and small businesses world! If you ever find yourself wondering about “how to promote your local business?”, well, we’ve got all the answers lined up for you like dominos ready to fall into place. Before you could say, “Where’d all my customers come from?”, you’ll see your business breaking into a full blooming sprint. So put your helmets on because we’re starting right away. You can’t neglect promoting your local business in 2024. Promoting your business plays a significant role in your overall business growth strategy this year.

Are you ready to learn how you can advertise your local business? Let’s get started.

Key Takeaways:

  • Grow Your Email List: Engage clients with personalised emails, using engaging content and unique brand personality to turn subscribers into warm leads.
  • Add Your Business to Local Online Platforms: Increase visibility by listing your business on local directories like Yelp, Yellow Pages, or Bing Places.
  • Mastering Social Media Marketing: Create an inviting presence on social media, engaging with your audience through personalised posts.
  • Set Up A Direct Mail Marketing Campaign: Use handwritten notes or special discounts to personally engage customers.
  • Start A Referral Program: Encourage word-of-mouth marketing by incentivising customers to refer others.
  • Use Locally Targeted Ads: Run ads targeted specifically towards your local community to capture their attention.
  • Get Involved In The Local Community: Participate in local events and sponsor programs to show you care about the community.
  • Promote A Loyalty Program: Encourage repeat business and word-of-mouth promotion through a customer loyalty program.
  • Write A Blog: Share relatable content like your journey or industry tips to attract and engage a local audience.
  • Partner With Local Influencers: Collaborate with local influencers to increase brand awareness in your community.
  • Advertise, Advertise, Advertise: Use both traditional (like newspaper ads) and digital (like PPC) advertising channels.
  • Leverage Local SEO: Optimise your digital presence with location-centric keywords to attract both Google and local customers.
  • Directory Listing: Boost visibility by listing your business in well-known directories.
  • Be The Expert In Your Community: Host or participate in local events to showcase your expertise and connect with the community.
  • Active Email Marketing: Use email marketing tools effectively for engaging and value-adding newsletters.
  • Host Local Events or Workshops: Engage directly with your customers and showcase your expertise through free local events or workshops.
  • Collaborate With Other Local Businesses: Engage in cross-promotion opportunities for mutual growth within the local business ecosystem.
  • Leverage Google Business Profile: Increase online visibility and customer discovery by optimising your Google Business Profile.
  • Sponsor Local Groups or Events: Establish your brand and give back to the community by sponsoring local events or groups.
  • Amplify Word of Mouth Marketing: Encourage satisfied customers to spread the word, enhancing local promotion efforts.
  • Customer Feedback and Reviews: Engage with and leverage customer feedback and reviews to attract more business through a positive reputation.

1. Grow Your Email List

If you dream about hearing those till registers jingle, start by engaging your clients with personalised emails. Convert those cold subscribers into warm leads with a sprinkle of engaging content, catchy subject lines, and a dash of your unique brand personality. Email marketing, old as it may be, is still your golden ticket into promoting your business locally.

2. Add Your Business To Local Online Platforms

Step up your online game and list your business on local online directories. Think of it as planting flags: the more you plant, the bigger your empire expands. Yelp, Yellow pages, or Bing Places are just a few places to get you going.

3. Mastering Social Media Marketing

Social media isn’t just for sharing cat memes. They are powerful tools to boost your local business advertising. Curate an inviting online presence, engage with your audience – sprinkle posts with your special sauce or a funny GIF to keep them coming back for more.

PS. You don’t have to be on all the channels ever made. Pick the one you like and think you can do well with and take it from there. You can always expand onto other channels as you go along.

4. Set Up A Direct Mail Marketing Campaign To Advertise Your Local Business

Consider direct mail marketing if you want to engage customers on a personal level. Handwritten notes or special discount mailings have a unique charm that could make your customers swoon.

5. Start A Referral Program

It’s time to rally your customers as cheerleaders for your small business! Start a referral program that incentivises your customers to share their love for your brand. Nothing speaks louder than the word-of-mouth marketing, right?

6. Use Locally Targeted Ads

Strike the right chord by launching ads targeted towards your local community. These are truly the hidden gems for promoting a local business.

7. Get Involved In The Local Community

What’s more attractive than a business that cares for its community? Participate in local events, sponsor charity programs, or simply share local news on your platforms. These are amazing ways to promote your business locally and let your community know you care.

8. Promote A Loyalty Program

Everyone loves to feel special, and loyalty programs do just that! It keeps your customers ingrained, builds a strong relationship, and gently nudges them to spread the word about your awesome business.

9. Write A Blog To Promote Your Local Business

Show your business’s human side through relatable blog content. It could be your entrepreneurial journey, behind-the-scenes snippets, or expert tips about your industry. Give people a reason to press that bookmark button. Setting up a blog is easy. Most small business websites are built on WordPress, blogging is native to WordPress and would be simple to startup and get going. If you do not have a blog and would like one for your business, reach out to us at StartSmall.work.

10. Partner With Local Influencers

Tango with the local influencers who rule the hearts of your community. This partnership acts like a megaphone, shouting out your brand essence to a wider local audience. Don’t forget to return the favour by providing unique offers for their followers!

11. Advertise, Advertise, Advertise

Go traditional with newspaper ads or go digital with PPC campaigns. Regardless of the medium, advertising remains an essential cog in your business promotion strategy machine. Remember: Consistency is the key to breaking through the marketing noise.

12. Leverage Local SEO

Win the local customers’ hearts, and Google’s, with local SEO. Optimise your website, blog, and online listings with location-centric keywords. That way, Google’s crawlers find you faster than a toddler spotting candy!

At StartSmall.work we provide exceptionally affordable web design packages that include SEO for your business. This means we spend good time understanding your local area, your competitors and your audience and optimise your website effectively for search engines and people. Are you looking to redesign your website or create a new one for your business? Discover more from our pay monthly website design packages. We provide free consultations so feel free to jump on a call using our booking system.

13. Directory Listing Help Promote Your Local Business

Listing your business in a well-known directory is like sending a flare into the digital world. It instantly boosts your visibility and helps potential clients discover you easily.

14. Be The Expert In Your Community

Participate in local charity events, host neighbourhood BBQ parties, or sponsor local sports teams. The idea is to be lateral and visible. Plus, everyone loves a business with a big heart!

15. Active Email Marketing

Remember what we said about that golden ticket? Well, email marketing hits bull’s eye. Craft catchy newsletter content that adds value to your customers’ inbox – not just clutter. Remember, patience is your friend here. Rome wasn’t built in a day, and neither are email lists! You can use tools such as ConvertKit, MailChimp, MailerLite and many more. The tool itself isn’t necessarily important but you should choose something that is simple to use and you can get started quickly with it. Not sure on what to choose? reach out and we can discuss the right mailing tool for your local business.

16. Host Local Events or Workshops

Want to promote your business locally for free? Host workshops or events that help highlight your expertise. Plus, you get to meet your customers face-to-face. Win-win, isn’t it?

17. Collaborate With Other Local Businesses

Unite your business forces with other local businesses. It paves the way for cross-promotion opportunities and mutual growth while cementing your place in the local business ecosystem.

18. Leverage Google Business Profile

Claim your throne on Google Business Profile – the king of free business advertising platforms. It dramatically increases your online visibility and lets your customers find you effortlessly.

19. Sponsor Local Groups or Events

Sponsoring local events or groups taps into the local pulse. It’s a great way to establish your brand while actively giving back to the community. A local business promoting local events is like a perfect match made in the business world!

20. Amplify Word of Mouth Marketing To Promote Your Local Business

Wield the power of satisfied customers! Encourage them to spread the word by offering incentives or simply by providing an unforgettable experience. When promoting your small business locally, nothing beats a good old chitter-chatter.

21. Customer Feedback and Reviews

Customer reviews are an essential testament to your business’s quality. Tempt your customers to leave reviews, engage with their feedback, and build a reputation that will attract more business.

Let’s Bring It To A Close

Remember, even the big guns started as small, local businesses. Your local community is your most extensive support system, and tapping into its potential is your sure-shot way to flourish. So, put on your cape, take the first step, and let’s have fun promoting your business!

Annnnd, don’t hesitate to drop us a note if you need a push or two along the way. Onwards and upwards, my wonderful readers!

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